The complete guide to using a freelance legal copywriter
In this handy guide, I’ll walk you through everything you need to know about using a freelance legal copywriter to boost your legal practice. From…
With almost three decades of marketing experience, including working within law firms and writing for them, I understand the pressures legal marketers face. Tight deadlines. Complex practice areas. Fee earners with little time to spare.
My job is to turn specialist legal knowledge into clear, engaging content that’s accurate, accessible and genuinely useful to your audience.
Whether you’re looking to improve your website, strengthen your thought leadership, or increase your visibility in search, I’ll create well-researched, carefully written legal copy designed to support your firm’s marketing goals.
As your freelance legal copywriter, I translate complex concepts into clear, engaging content that clients understand and search engines can find.
I work with law firms, legal technology companies, legal service providers and the marketing agencies that support them.
You’re not just hiring a copywriter. You’re working with someone who understands legal marketing, quickly grasps complex practice areas, and delivers professionally written content with minimal input from your fee earners.
Whether you’re a law firm, a legal business, or an agency supporting one, I provide flexible legal copywriting that fits the way you work.
From one-off projects to ongoing content support, you’ll get accurate, engaging copy that’s professionally written, easy to understand and built around your marketing objectives.
I help your legal experts share their expertise without taking them away from fee-earning work.
I create clear, client-focused website copy that explains complex legal services in plain English, builds trust, and encourages enquiries.
I transform complex legal issues into authoritative, reader-friendly guides that demonstrate expertise and help prospective clients understand their options.
More people are finding legal information through AI-powered search tools and answer engines rather than traditional search results. I create clear, authoritative content structured to answer real questions, demonstrate expertise, and increase your chances of being featured in AI search experiences as well as conventional search engines.
Whether you need AI-generated content refined, fact-checked or created with human oversight from the outset, I ensure every piece is compliant, natural, and aligned with your brand.
For many law firms and legal businesses, employing a full-time copywriter isn’t practical. But that doesn’t mean you should compromise on the quality of your marketing.
Working with a freelance legal copywriter gives you direct access to specialist legal marketing expertise, without the overheads of an in-house employee or the cost of a large agency.
I believe in transparent pricing, so you’ll always know exactly what you’re paying before we start.
My standard rate is £55 per hour. Despite almost three decades in marketing and nearly 15 years as a freelance copywriter, my rates remain competitive with UK freelance copywriting benchmarks*. I also offer discounted rates for agencies, retainers and copywriting support packs.
No hidden costs or unexpected invoices. The price we agree is the price you’ll pay.
Need flexible support without committing to a monthly retainer? Support packs give you a bank of hours you can use whenever you need them over a six-month period. Packs start at 10 hours (£500).
If you need regular copywriting support, a retainer gives you dedicated time in my schedule each month at a reduced hourly rate. Retainers start at eight hours per month (£400) and are ideal for businesses that need ongoing content, regular website updates or a reliable copywriting partner. Hours are invoiced in advance and are allocated to that month, so any unused time doesn’t roll over.
*My standard hourly rate is £55, which is in line with the median freelance copywriting rate reported in the 2026 ProCopywriters survey, based on an eight-hour working day. With 15 years’ experience and specialist expertise in legal and professional services copywriting, I believe this represents competitive value. My discounted rate of £50 per hour offers an additional saving.
Great legal copy doesn’t have to come with a big-agency price tag. With 15 years’ experience and competitive freelance rates, I offer high-quality, specialist support that’s excellent value for money.
I’ve been a freelance copywriter for almost 15 years, and I was writing content for over a decade before that. So you can trust me to deliver a high standard of work.
No hand-holding. No endless revisions. I quickly get up to speed on your business, work seamlessly with your team and suppliers, and deliver copy you can be proud of.
One of the best things about being a freelance copywriter is that no two projects are ever the same. Over the years, I have written about a huge range of legal subjects, learning fast and asking the right questions to create content that feels authentic.
Here are some of the topics I have covered:
Want to see relevant examples? Just ask. I’ll happily share work from your industry where I can.
I’ve created content for a wide range of law firms and legal businesses, both as a freelance copywriter and while working within a marketing agency.
I’ve also partnered with marketing and SEO agencies that needed an experienced legal copywriter to support their clients.
Here are just some of the law firms and organisations I’ve worked with:
Anyone can claim to be a great copywriter. The people I’ve worked with are in a much better position to judge.
While solicitors are great at securing results for clients, many find it hard to drop the “legalese” in their writing.
It’s understandable. The legal world is full of acronyms and technical language that helps legal professionals communicate with each other. But most people just don’t understand it. That’s where a legal copywriter can help.
I create easy-to-read content that appeals to new and existing clients and strengthens your firm’s brand. As a former in-house legal marketing manager, I bring a wealth of legal experience. So my copy is engaging, professionally written, and factually accurate.
Freelance copywriting rates vary by experience, project type, and the level of research involved. Some copywriters charge by the hour, while others offer fixed project fees or monthly retainers.
My standard hourly rate is £55, which remains competitive despite my extensive experience. I also offer discounted rates for agencies, retainers and copywriting support packs.
Before any work begins, I’ll provide a clear quote so you know exactly what to expect. No hidden costs or unexpected invoices; the price we agree is the price you’ll pay.
You need someone who can write and who understands the immense challenges faced by the legal profession and its legal marketing teams.
In my experience, most law firms don’t operate like ordinary businesses, so you need a copywriter who knows how solicitors and partners tick. Someone who understands the dynamics of the modern law firm.
You also need someone who can turn legalese into easy-to-read content that appeals to new and existing clients. And you need to be confident it is carefully researched, well-written, and factually correct.
This unique understanding makes professional legal copywriters so effective, adding value to your law firm by increasing your visibility and, ultimately, your revenue.
Over the years I have worked as a legal copywriter for a number of law firms and legal providers. Both as a freelancer and as part of a wider marketing agency.
No. While some legal copywriters focus on promoting their legal qualifications, I’d argue that my 20+ years in marketing and many satisfied legal clients demonstrate the value I can add to your law firm or legal business. Plus, in my experience, any copywriter qualified with a Bachelor of Laws (LLB) tends to charge more than I do, without any guarantee of a higher standard of work.
Because I am not a lawyer, I know when legal language is unlikely to be understood by your clients, and I use my experience to turn complex, technical legal subjects into accessible copy.
And, having worked as a marketing manager within a law firm, I understand the immense challenges faced by the legal profession.
In this handy guide, I’ll walk you through everything you need to know about using a freelance legal copywriter to boost your legal practice. From…
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